Based on research into consumer behaviour and real-world business outcomes, this webinar offers both strategic insight and practical advice for CPG brands and their value chains—including suppliers and retailers. Learn why Social Value is more than just compliance—it’s a driver of consumer preference, brand loyalty and business growth. Mars UK will share their own journey of integrating Social Value into business operations, offering a candid look at challenges, successes and lessons learned.
What You'll Learn :
- The Business Case for Social Value Beyond Compliance:
Understand how recent legislative changes in the UK and EU have shifted Social Value from a “nice to have” to a strategic necessity - and how forward-thinking companies are moving beyond risk mitigation to create genuine competitive advantage.
- Consumer Behaviour Insights - Purpose Drives Preference:
Gain access to BXG’s groundbreaking citizen-consumers™ research showing how consumers choose brands based on their social and sustainability reputations - and how this translates into measurable gains or losses in market share, revenue, and long-term relevance.
- How Mars UK is Embedding Social Value at Scale:
Hear directly from Mars UK as they share how they’ve operationalised Social Value throughout their business—from sourcing to communications—creating lasting impact for communities and value for the business.
- A Practical Plan for Action:
Walk away with guidelines for embedding Social Value into your brand and business strategy.
Register now for free!